P ure Imagination Studios started in 2012 as a diversified entertainment company built by a team of creators who shared a true passion for storytelling. Since then, clients and projects have been increasing in quality, quantity, and magnitude, and we cherish every single one of them.

In 2020, with a portfolio of more than 50 projects and dozens of clients who trust us to produce their content, we challenge ourselves every day to bend the lines between imagination and reality. We also treasure every opportunity, partnership and alliance that allows us to learn and innovate in the field of entertainment.

Pure Imagination Studios has been present in over a dozen trade shows, conferences and expos, presenting the latest projects and tools we developed to bring our clients the next generation of entertainment. Furthermore, we count on a team whose members have been invited to guest lecture at the best learning centers, both domestic and international, which allows us to help shape the future of the industry.

We thrive on imagination, and everything we do is set to bring a tangible experience to anything our clients, partners and even ourselves, are able to imagine. We believe that pure imagination should be the fuel to our reality.

Our mission is to tell the stories that populate the imagination.

Our vision is a world where the line between imagination and reality no longer exists, and where anyone is able to experience everything they wonder.



Chief Executive Of Fun

Joshua Wexler is co-founder and Chief Executive of Fun of Pure Imagination Studios, a production company that produces and develops feature films, television, location based entertainment and other forms of content and intellectual property. Over the last 20 years, Mr. Wexler has created and produced a number of feature films, television shows, and theme-park attractions based on some of the biggest brand names in the world, including, Star Wars, Spider-Man, Mortal Kombat, LEGO, MARVEL, Bob The Builder, Kung-Fu Panda, Shrek, Hero Factory, NASCAR, The Justice League, Batman, The Simpsons, Bionicle and many others.

Prior to co-founding Pure Imagination Studios, Mr. Wexler was formerly the co-founder and President of the Threshold Entertainment Group of companies, which included Threshold Entertainment, Threshold Animation Studios and Blackbelt TV.

Mr. Wexler holds a B.A. degree in Film and Children’s Television from New York University’s prestigious Tisch School of the Arts.


Chief Technology Officer

Andrew Tucker is a co-founder of Pure Imagination Studio and the company’s CTO. His credits include Blade Runner, The Matrix, Marvel Super-Heroes 4-D, Bob the Builder 4-D, Fast & Furious, Fast Five, I Am Legend, The Mummy: Tomb of the Dragon Emperor, Miami Vice, Public Enemies, Mortal Kombat and literally dozens of other films. For the last six years Mr. Tucker has been bringing his incredible amount of experience to the world of location based entertainment.

Mr. Tucker has been helping to create compelling visual content for high profile projects since the advent of Computer Graphics and Digital Effects 2 decades ago. He consulted as a production troubleshooter for both Softimage and Discreet Logic in London and had the opportunity to spend the next several years traveling to over 30 countries as a Technical Artist, Trainer and Production Consultant.

Mr. Tucker earned an Arts degree at Auckland University where he studied the emerging field of computer graphics for film and television at Brixton Academy, London where he then worked first as a designer and graphic artist for print before providing computer graphics to video and commercials clients.

John P Roberts

Chief Content Officer

As Chief Content Officer of Pure Imagination Studios, John P. Roberts focuses on the development of original TV, Film and Digital projects under the Pure Imagination banner. Additionally, Mr. Roberts is accountable to identify new and relevant brands for Pure Imagination to further develop and monetize. He also oversees business and investment opportunities relevant to Pure Imagination’s entertainment initiatives.

His extensive media industry knowledge stems from his work with numerous companies including Bunim/Murray Productions, Endemol, Discovery Family, Lucasfilm LTD, GSN, Vulcan Programming, Universal Studios and News Corp.

Mr. Roberts is a four-time Emmy Award nominee in interactive television and recipient of the ITV Leadership Award from ITVT. He is also a board member of the Producer’s Guild New Media Council and an active member of the Academy of Television Arts & Sciences.

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