Theme park designers have realized that “flat rides” need to adapt to today’s audiences, which generally have a short attention span and are interested in more immersive fare. Walt Disney Imagineering (WDI) and Lightstorm Entertainment (co-founded by James Cameron) teamed with Weta Digital to create Avatar: Flight of Passage for Disney’s Animal Kingdom; Universal Creative worked with Weta on King Kong 360 3-D for Universal Studios Hollywood; WDI collaborated with ILM on Pirates of the Caribbean: Battle for the Sunken Treasure for Shanghai Disneyland Park; and Sally Corporation worked with Pure Imagination Studios on numerous Justice League: Battle for Metropolis rides for multiple Six Flags parks.
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